Guide
SEO vs GEO: what is the difference?
Understand the difference between Google rankings and AI engine optimization.
Discuss this topic →SEO, GEO & AI guides
Resources to be visible in Google and AI search engines
An editorial hub to understand, structure and deploy a durable SEO/GEO strategy.
Priority topics
Content that builds GEO authority
These pages are designed to precisely answer questions prospects ask search engines and AI tools.
GEO
How to appear in ChatGPT?
Signals that help a brand be understood and recommended by AI assistants.
Discuss this topic →AI Search
Optimizing for Perplexity
Sources, citations, entities and factual content: what Perplexity values.
Discuss this topic →Technical
Structured data: the invisible foundation
Organization, Service, FAQ, Article and Breadcrumb to reinforce machine understanding.
Discuss this topic →Content
Creating AI-citable content
How to write content that AI engines can clearly reuse.
Discuss this topic →Audit
GEO audit: the 2026 checklist
What to check to measure visibility in AI-generated answers.
Discuss this topic →Why this hub exists
GEO rewards brands that clearly explain their expertise
AI engines favor structured, factual, updated content connected to a clear entity and supported by proof. This hub builds that trust surface.
See our SEO/GEO approach →Formats to produce
Pillar guides
Business FAQs
Comparisons
GEO glossary
Case studies
Checklists